Femme Fatale
IDENTITY
BOOKBINDING
PRODUCTS
ENVIRONMENTAL
Femme Fatale was focused on the powerful feminist movement. By taking traditionally feminine colors and contrasting them with worn, edgy typefaces and darker colors, the design aims to have a handmade quality while also showcasing the power of women as a feminist movement and as powerhouses of design.
Programs used: Adobe Illustrator, Adobe Photoshop
There is a focus on a modular design and logos in order to ensure that the design could be transferred across many mediums; by designing a series of posters, badges, merchandise, and walls, a branded identity for the conference was crafted. A modular design allowed for more flexibility while also retaining recognition.
